Welcome to Re-Lyte Europe
Welcome to the official European home of Re-Lyte electrolytes: a hydration philosophy rooted in ancient minerals, integrity, and shared values.
I’m Ben Nordemann, founder of Vital20, and this is the story of how a simple request for Real Salt led to a partnership with Redmond — and why that partnership matters for Europe.
Why I Chose to Partner with Redmond
Over the years, I've seen countless products in the world of health, nutrition and metabolic performance. Very few truly stand out.
We first heard about Real Salt because someone specifically asked us for it. At that time, it was barely available in Europe. Out of curiosity — and conviction — I contacted Redmond directly.
What began as a simple inquiry became the foundation of a long-term partnership.
I didn't choose Re-Lyte because it was trendy. I chose it because it was built differently.
- Built on a single-source ancient salt.
- Built without artificial shortcuts.
- Built by a company that puts values before volume.
And that is rare..
The First Meeting in the Netherlands
Our first in-person meeting didn't take place in Utah. It happened here in the Netherlands.
I sat down with Rusty Anderson and Brandon Brooks expecting to discuss distribution terms, margins, and market strategy. Instead, they said: "Before we talk business, let us tell you about our values."
I'll admit — I wondered where this was going.
Then they shared Redmond's five core values, and I realized this wasn't just a product opportunity. This was a rare alignment of principles. Not because the values sounded good, but because
they were universal truths — the kind that should guide how we live and how we build companies.
That meeting convinced me: this partnership would be different. Not
because of margins. But because of shared purpose. Shared values.
The Values Behind Redmond
Redmond is built on five core values:
Passion for Contribution It's hard to be happy if you're not helpful. Everyone is encouraged to find the place where their unique talents contribute meaningfully to others.
Ubuntu :"I Am Because We Are" We are interconnected. Success is collective. We succeed together.
Occhiolism A philosophical awareness of the smallness of one's own perspective. Stay humble. Stay curious. Seek first to understand.
Reflection Look backward to move forward. Learn from what worked and improve what didn't.
Renewal To contribute at a high level, you must care for your physical, emotional and mental health. Sustainability applies to both people and planet.
Their mission is simple: Elevate the Human Experience.
What impressed me most is that these values aren't slogans. They're visible in how the company operates: from how they source their salt to how they treat their partners.
Visiting the Source in Utah
A few months after our first meeting, Redmond invited me to Utah.
There, I descended nearly 1,000 feet underground into the Real Salt mine — an ancient seabed protected for millions of years beneath the earth.
Real Salt is mined from a single source. It's unrefined. Nothing is added. Nothing is removed. It contains over 60 naturally occurring trace minerals. Every batch is carefully tested for quality and safety.
Standing inside that mine, I felt what I already knew from our first conversation:
This is a company built on integrity.
And Re-Lyte is built on that same foundation.
At Vital20 we’re not just building a business: we’re building a culture. These are the promises we make to our people and partners:
Re-Lyte starts with Real Salt, but it goes further.
It delivers what your body actually needs: balanced electrolytes: sodium, potassium, magnesium, and chloride, without the sugars, artificial colors, or marketing noise that dominate the hydration market.
Whether you're traveling, training, fasting, managing stress, or following a low-carb lifestyle, Re-Lyte supports hydration the way nature intended: clean, mineral-rich, effective.
Re-Lyte's Official European Home
That first meeting in the Netherlands happened several years ago. Since then, we've built something meaningful: Re-Lyte.eu, the dedicated European home for Re-Lyte products.
As Redmond's official European partner through Vital20, we ensure you receive authentic Re-Lyte products with local service, fast shipping across Europe, and the same values-driven approach
that brought us together in the first place.
Hydration is foundational.
Not a trend. Not a gimmick.
Just essential.
And I'm proud to bring Re-Lyte to Europe — the right way.
Ben Nordemann
Founder, Vital20
European Partner of Redmond & Re-Lyte
